now intend to continue post I published, for quite some time, theme "What does the Latin (. .. or how to say in Latin I love you) ". I commented there that the Latin, although it is known and studied less and less, paradoxically enjoys high prestige in modern society, although in the most unexpected. It is used mainly as a language Vehicle Tattoo. To that end I tend to get many requests for translation. and he put some examples in that post .
Well, it is curious that the more our political authorities claim eminent Latin oust the curriculum (both the university and high school), most resort to Latin, knowingly or unknowingly, for the most varied human actions.
For example, to name firms and commercial products. Lately it has become fashionable with company names ending in-alia : Localia, Navegalia, Envialia, Aceralia . But it comes from old. The flagship brand of cars in Sweden did not use a word in his beautiful and difficult language to describe their cars home, but one Latino, and pretty banal: VOLVO (which simply means "I roll," for how well, what less in a car). Following in the automotive sector, a brand of car parts called VALEO , another verb in first person singular present indicative: "I am worth" (it is a relief to know that these pieces actually "worth" as spare parts in our cars). watches FESTINA are declaring that advance or at least, are causing stress in their rush and expedited carriers, if we FESTINA as the imperative of the verb festinare , "rush." A string of real estate companies called DANAE : I find it very elegant name, which in Greek mythology is the king's daughter Princess Argive Acrisio ( and told the story), but I can not help suspecting that the floors estate are selling these leaks. And speaking of water and toilets, is often referred an establishment SPA bath or spa, and circulates the canard that this term is supposedly an acronym for the Latin ALVs S ER P A Qvam ("health [obtained] through the water"), in fact , Spa is the name of a Belgian city , famous as a spa since Roman times. By extension, par excellence, the SPA has been named to designate this type of establishment, and since the end of the sixteenth century Dr. Timothy Bright called the "English Spa" ("The Inglés Spaw") at a thermal site in Yorkshire.
Sometimes advertisements do not hesitate to use Latin terms wrong expressions or for advertising goods and brands. A curious case I've seen lately is based on the very famous phrase attributed to Julius Caesar veni, vidi, vici . Caesar, after defeat in 47 BC at the Battle of Zela in Pharnaces II, king of Pontus, sent a terse message to the Roman senate, in what is probably the shortest part of war has been written in history
Veni Vidi Vici (I came, I saw, I conquered ")
The story of Plutarch (Life of Caesar 50.3-4), transmitting the words of Caesar in Greek (not because Caesar uttered in Greek, but because Plutarch wrote in Greek). And Suetonius reports ( Life of César 37.2) rather than Caesar paraded a banner with the inscription (now, certainly, in Latin) in the victory which he celebrated in Rome by the victory above. Popular in the Hispanic environment, the phrase is often cited incorrectly: vini vidi vinci (or something). Well, the brainy advertisers are turning to this deformation to announce a flu drug:
Finally, as Latin is a dead language does not serve (NON VALET) for nothing, as our forefathers education, and being thus, their study should be banished from the curriculum because the learning does not contribute to the country running smoothly (VOLVAT) or speed (FESTINET) to achieve the desired economic and cultural progress of the first world. Instead of learning Latin, let us warm bath in a spa, to win my SALVS PER AQVAM and thus overcome (Vincere) cold. And if we need to Latin tattoo or advertisements, for nothing, to use a spray and pray, good or macaroni total, as is a dead language, it will not lift his head to complain.
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